'Flaming femme' eye look available exclusively at Ulta Beauty

NORTHBROOK, Ill. — Keeping up with the latest fashion trends can be a daunting task, but there’s one beauty look that is setting the fashion industry on fire — the “flaming femme” eye look.



Inspired by fire, it is a color palette that goes from flames to ashes, with hues of fiery red, pink, gray, gold and blue. It is inspired by Procter & Gamble's new Flamed Out product line under the CoverGirl brand, which includes mascaras, shadow pots and pencils and is available at Ulta Beauty.



“Women can set their summer look on fire with our Flaming Femme color palette. Blend blazing colors and smooth liner to customize your look,” stated Jen Chamberlain, P&G trend and beauty expert.



The product line includes:

• CoverGirl Flamed Out mascara – helps make a bold statement with winged lashes that curve up and out. The unique wire brush coats lashes for a volume boost;


• CoverGirl Flamed Out shadow pots – pack a punch of vivid color in pots perfect for mixing, matching and blending to customize blazing hot hues; and


• CoverGirl Flamed Out shadow pencil – gel shadow and liner in one creamy color for smooth application.

CoverGirl Eye is buy one, get one 50% off at Ulta Beauty through June 28, the retailer stated.