Flirt debuts new packaging


CHICAGO — A functional beverage for women has undergone a packaging revamp.

Flirt energy drink has been rolled out in a redesigned Rexam 12-oz. Sleek can. The can features enhanced graphics for a more vibrant retail presentation. The company also said its decision to use Rexam Sleek cans was their shape ties into the functionality of Flirt, and the cans are a sustainable packaging choice.

"We are pleased to continue our partnership with Flirt and help them rollout their enhanced energy drink brand," Rexam Beverage Can North America president and CEO Rich Grimley said. "Our Sleek can is the perfect packaging solution, building their brand while delivering superior recycling benefits, as well as distribution and retail display economics."

Flirt Energy Drink currently is available at select retailers across the East coast.

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