Following positive studies of vitamin D, Mason Vitamins unveils vitamin D chewable


MIAMI LAKES, Fla. Vitamin D has been making headlines quite often of late, with a rash of peer-journal-published studies in the past year suggesting that supplementing with the sun-friendly nutrient may reduce the risk of developing diabetes and heart disease, in addition to its bone health benefits, and that Americans are more and more vitamin D deficient, despite the fact that the skin helps manufacture vitamin D from exposure to the sun.

Mason Vitamins had a pair of new vitamin D products at the ECRM Vitamin, Diet & Sports Nutrition show: a vitamin D chewable providing 400 IUs of the vitamin for children — the recommended daily value for children used to be 100 IUs, Gary Pigott, Mason SVP sales and marketing, said — and a vitamin D 5,000, with 5,000 IUs of vitamin D targeting acute care patients, such as those undergoing chemotherapy and radiation treatments for cancer, for example.

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