Food Lion kicks off Miracle Summer Balloon campaign to benefit Children's Miracle Network Hospitals

SALISBURY, N.C. — Food Lion this week is launching a campaign designed to support Children's Miracle Network Hospitals.

The four-week Miracle Summer Balloon campaign allows customers to donate $1 at the register, in exchange for $5 coupons that can be used for produce, milk or Magnum ice cream, at all Food Lion stores. What's more, Food Lion customers can purchase specially-designed Children's Miracle Network Hospitals Kellogg's Frosted Flakes, Pop Tarts and Cheez-It boxes that will feature five CMN-H children who were treated at hospitals in Richmond, Va.; Washington, D.C.; Greenville, N.C.; Baltimore; and Columbia, S.C. Kellogg will donate $1 to the Children's Miracle Network Hospitals for every four boxes sold, up to $50,000.

"At Food Lion, we are passionate about children's health-and-wellness issues," said Kyle Price, division VP for Food Lion Triangle region and Food Lion CMN-H campaign executive sponsor. "We are pleased to help this organization for the 21st year by raising critical funds needed to help this organization make a tremendous difference in the lives of children and their families in our communities."

Food Lion noted that a similar campaign will be held in the fall.