Former J&J exec launches new PR consultancy

PHILADELPHIA Former Johnson & Johnson communications executive Michael Parks on Thursday announced the launch of a public relations consultancy, Pitch360 Inc.

According to Parks, Pitch360 is a public relations, marketing communications and issues management consultancy that leverages its pharmaceutical and biotechnology experience to transform the way companies communicate to their customers, key stakeholders and mainstream and social media.

“After nearly 15 years serving the pharma industry and growing from that experience, I wanted to design a consultancy that specifically caters to the next generation of companies that promise breakthrough therapies for patients,” said Parks, founder and president of Pitch360. “In particular, small companies can now bypass the trial-and-error process of their predecessors and immediately put breakthrough strategies to work for their business,” he said.