Frank Scorpiniti named CEO of Earth Fare

ASHEVILLE, N.C. — Frank Scorpiniti, former CEO of Katz Group Canada/Rexall/Rexall Pharma Plus, has taken the helm at Earth Fare, a natural and organic grocery chain based in Asheville, N.C.



Earth Fare operates 33 full-service grocery stores throughout the Midwest and Southeast United States. The stores provide shoppers with natural and organic foods free of additives and artificial ingredients, and also contain health-and-wellness departments featuring holistic bath and body products, as well as vitamins, supplements and other nutritional support.



Scorpiniti assumed the role of CEO on Oct. 29. Scorpiniti’s arrival coincides with a period of rapid growth for Earth Fare. The grocery chain plans to add more than half a dozen stores in the year 2015, beginning with its first Atlanta-Metro location, which will open for business in Peachtree Corners this month.



Prior to joining Earth Fare, Scorpiniti served as CEO of Katz Group Canada Ltd/Rexall/Rexall Pharma Plus. He joined the Canadian pharmacy retailer as COO in 2011, before advancing to the role of CEO in 2012. He has spent the balance of his career in retail, beginning in store operations at Long’s Drugs in his native California in 1986. He held various positions of increasing responsibility before joining Duane Reade 2008 as SVP of pharmacy operations.



“I strongly believe that a retailer has to live its brand values and principles in how it operates and engages with its customers, something that Earth Fare already exemplifies,” Scorpiniti said. “I am looking forward to bringing my personal passion to Earth Fare, and helping an already vibrant company reach its full potential.”