Fred's taps inStream for new value-oriented POS marketing program

WELLESLEY, Mass. — inStream, a provider of intelligent marketing solutions, on Thursday announced a new partnership with Fred's Super Dollar and that the company has joined inStream's retailer network of 38,000-plus stores offering point-of-sale and digital marketing programs to today's value-driven consumers. 

 

"We have chosen inStream as our partner to offer new savings and value through a new POS marketing program which reinforces our loyalty offers and commitment to deliver savings and value to Fred's shoppers," stated Dave Mueller, SVP sales and marketing at Fred's. "inStream was an obvious choice for Fred's given the company's deep understanding of the value consumer and the strategic marketing partnerships they will bring to our shoppers during each and every transaction."

 

The Fred's/inStream partnership will reach over 2.2 million shoppers across 600 stores each week with targeted offers on the "front" of their consumer receipts, which will feature eye-catching graphics. 

 

inStream drives customer engagement and sales via targeting based on customer-specific purchase data.

 

"Fred's is a perfect match for our growing national advertisers who are continually looking to develop strong and meaningful marketing offers to targeted shoppers to ensure customer engagement where and when they shop," commented inStream CEO, Ann Raider.