A 'fresh' face in the Canadian cosmetics aisle

TORONTO -- Popular Canadian brand Joe Fresh Beauty is coming to that nation's largest retail pharmacy chain: Shoppers Drug Mart.

"With its modern range of essential beauty items, Joe Fresh Beauty is a welcome addition to the cosmetic aisles at Shoppers Drug Mart and part of our ongoing commitment to provide Canadians with the best retail beauty experience," says Kelly Jessop, vice president category management, Shoppers Drug Mart. "Our growing cosmetics selection, combined with Canada's most popular rewards program, Shoppers Optimum, and the expertise of in-store beauty advisors, has made Shoppers Drug Mart the beauty destination of choice for Canadian women."

Joe Fresh Beauty at Shoppers Drug Mart consists of more than 150 new cosmetics products, all under $18. The new Joe Fresh Beauty lineup at Shoppers Drug Mart features such products as the Daily Boost Fluid Foundation, Tinted Brow Fix, Hydra Lash Nourishing Mascara and Lip Crème.

All new Joe Fresh Beauty products will launch exclusively at Shoppers Drug Mart and Pharmaprix stores, and subsequently roll out to other Loblaw Company Ltd. retail locations across Canada including Loblaws, Real Canadian Superstore and Provigo (Quebec).