Freshening up oral care

MONTCLAIR, N.J. — Say "hello" to a new personal care brand that is looking to turn the oral care segment on its head with exotic flavors like Pink Grapefruit Mint and creative packaging that is a far departure from the traditional oral care offerings.

Hello is a new oral care line of toothpaste, mouthwash and breath sprays that are 99% natural and free of harsh chemicals and artificial colors. But what makes the new brand especially unique is the packaging, which was created by BMW Group DesignworksUSA — the design arm of the BMW Group. All packaging on the mouthwashes, sprays and toothpastes are 100% custom, proprietary designs from the pour-and-swig rings on the mouthwashes to the "pastry bag tip" on the toothpaste. What also sets Hello apart is its flavors: Supermint, Pink Grapefruit Mint, Mojito Mint and Sweet Cinnamint.

Hello recently hit the shelves at Walgreens and Duane Reade, with additional retailers expected to follow.