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Freshub names IRI, NCR vets to advisory board

1/20/2016


FRESHUB: Grocery shopping. Smarter. from The Feel Makers on Vimeo.



 


 


TEL AVIV, Israel – Smart Kitchen Commerce company Freshub on Monday announced that IRI veteran David Hoodis and NCR's Danny Westheimer have agreed to assume active roles on the company’s advisory board. This coincides with the company’s 2016 plans to aggressively expand its presence into key retail brands, and become a significant player in the emerging IoT and Smart Kitchen domains.


 


“We are thrilled to have two such prominent leaders of the retail technology industry join our ranks,” stated Iri Zohar, Freshub CEO. “The leadership skills and professional expertise these industry superstars bring will serve Freshub well, as we expand our unique solution to meet the rapidly growing need to connect the Smart Kitchen to retail stores. Both David and Danny possess valuable entrepreneurial perspective that is sure to significantly strengthen our relations with the retail community.”


 


Hoodis, a former Wal-Mart, Modell’s Sporting Goods and NCR executive, is a recognized expert in retail innovation and workforce efficiency. Hoodis, who currently serves as president of IRI Retail, has more than 22 years of experience working with hundreds of retailers across the globe. And Westheimer has more than 28 years of experience with NCR, Fujitsu and Retalix.


 


 

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