Friskies looks to help cat owners add excitement to pets' lives

ST. LOUIS — Friskies has launched a campaign designed to end "cat boredom."

The brand has launched a movement on its Facebook page, which underscores how Friskies cat treats can add excitement to cats' lives. Additional tools for the fight are available for consumers on the page, including videos, games and surprise giveaways exclusively for Friskies' Facebook fans. What's more, the campaign features a video public service announcement depicting many bored cats that haven't yet discovered the solution.

"It's time for an intervention," Friskies marketing associate Jessica Grote said. "Friskies is taking a stand to end cat boredom, also known as CB. The survey confirmed that nearly half of cat owners are looking for ways to add excitement to their cats' lives. It's time for Friskies cat treats to help our furry little friends and put an end to Cat Boredom once and for all. We hope cat owners nationwide will seek 'treat'-ment and join the fight with us."