FSI Nutrition notes that Boomers are boosting sports nutrition category


OMAHA, Neb. FSI Nutrition, manufacturer of both private-label and branded sports nutrition products, noted that the sports nutrition set is no longer exclusively a young person’s playing ground.

While the primary purchaser of the more serious sports nutrition products still is a physically fit, young athlete either ranging in age between those still attending high school to those who just came back from their 10-year reunion, there is some growth potential across sports nutrition with baby boomers. Boomers who are in pursuit of healthier lifestyles are more and more buying creatine supplements, or supplements rich in amino acids.

FSI features a sports nutrition brand well-known through specialty channels called EightBall Nutrition. FSI is an FDA-registered, GMP-certified manufacturer with expertise in effervescent powders and formulations — sports nutrition products that are backed by science and guaranteed free of banned substances, the company states on its Web site.

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