Fujifilm, Rite Aid want customers to take photos their way

VALHALLA, N.Y. Fujifilm North America and Rite Aid on Tuesday announced the launch of MyWayPhotoContest.com, a seasonal photo competition. Now through June 26, visitors of the site are encouraged to register, submit photos and vote for their favorites in three themed categories: Mother's Day, Father's Day and graduation.

"The late spring and early summer season is full of celebrations and milestones to capture and share — whether commemorating a student donning a cap and gown or the family gathered for a fun Father's Day barbecue," stated Joellyn Gray, director of marketing for Fujifilm North America. "We're excited to work with Rite Aid to give photo enthusiasts a platform to show off their favorite shots of moms, dads and grads, and have the opportunity to win some fabulous prizes."

The photographer of the best Mother's Day, Father's Day or graduation photo will win $5,000, a Fujifilm FinePix HS10 digital camera and $250 worth of photo gifts. Additional first, second and third prizes include Fujifilm FinePix Z700EXR digital cameras, Tim McGraw and Faith Hill fragrances, Rite Aid gift cards and more.

In addition to these prizes, the site also features an array of daily giveaways with thousands of customizable photo items including prints, T-shirts, sticker sets, posters, mugs, mouse pads, puzzles and more. MyWayPhotoContest.com also offers photo-taking tips, easy-to-make recipes and ideas and instructions for craft projects and decorating.