Gain taps Wanda Sykes as scent matchmaker, launches interactive YouTube program


CINCINNATI — Laundry detergent brand Gain has tapped an actress and comedian for an interactive YouTube experience that helps people celebrate what makes them unique and find their perfect scent match.

As the Gain scent matchmaker, Wanda Sykes will lead participants through a unique, digital experience to find their own scent match based on their personality. Through a list of characteristics, such as taste in shoes and music or assessment of an inkblot, Wanda and Gain will match people up with the Gain scent that is as unique as them via an interactive YouTube video questionnaire. With scents like Apple Mango Tango, Icy Fresh Fizz and Butterfly Kiss, people will be sure to find the one that is perfect for them. In addition, Gain has also created a Spanish-language version of the YouTube videos featuring "Dr. Aroma," which takes people through a series of questions in Spanish in order to help pinpoint their perfect scent match from Gain's lineup of scents. Consumers will be able to toggle between the English and Spanish language version via a language selector button featured on the Gain YouTube Page.

"We're excited to be working with Wanda as Gain introduces, a one-of-a-kind interactive experience to help people express themselves and find their perfect scent match," said Hamilton Brown, P&G North American brand manager for Gain. "At Gain, we believe the fun doesn't have to stop when the cleaning starts, especially when you’re surrounded by your perfect Gain scent match."

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