Galderma asks women to honor their Mom Genes
FORT WORTH, Texas -- Galderma is on a mission to educate women on the genetics of facial aging and to inspire mothers and daughters to face their skin futures with more optimism and open dialogue.
The brand is kicking off a marketing campaign called Mom Genes, in which women are encouraged to celebrate moms and the role of "mom genes" in their lives by posting a recreation of a favorite photo of their mom to www.MomGenes.com. For every photo posted, Galderma will donate $5 (up to $50,000) to the National Charity League, Inc., a non-profit dedicated to fostering the mother-daughter relationship through hands-on volunteerism that promotes leadership development and a legacy of social awareness and compassion.
"Galderma has been committed to the skin health and dermatologic needs of women at all stages of life for more than 50 years," said Miles Harrison, President and General Manager of Galderma North America. "We know that as skin ages, the phrase 'like mother, like daughter' often holds true. We celebrate those genetic bonds – and Galderma is a global leader in studying them, to design and provide innovative medical solutions for long-term skin health. We're launching this campaign to ignite a new and dynamic dialogue about facial aging."
The Mother-Daughter Facial Aging Survey found approximately two-thirds (67%) of moms and daughters report they frequently worry about their face showing signs of aging. That number rises to 77% among daughters who report they are aging like their mom. Furthermore, the vast majority of moms (90%) and daughters (88%) surveyed believe expectations to look younger longer are greater now than in the past. The survey also reported the changing expectations and perceptions regarding treatment options, especially those that produce natural-looking results. More than three-quarters (77%) of daughters and two-thirds (66%) of mothers agree that they would be more interested in a facial treatment at a healthcare specialist's office if they could get more natural-looking results. A surprising 81% of mothers would support their daughter getting a facial treatment at a healthcare specialist's office if she wanted one.
"People are photographing themselves constantly with our current 'selfie' culture, and that heightens awareness of our appearance," said Dr. Day. "Talking to a specialist can help at all stages from providing advice to those in their 20s that will set the stage for skin health to supporting people in their 30s, 40s, 50s age well and truly gracefully. Significant advances have been made to help women maintain natural beauty and look as good as they feel. Galderma, one of the leading skin health companies globally, makes many of the trusted aesthetic treatments I recommend to my patients, such as the Restylane family of products and Sculptra Aesthetic."
More information is available at www.MomGenes.com.