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Getting gummy


NORTHRIDGE, Calif. — Gummy vitamins are not just for kids anymore. With baby boomers entering their golden years, it won’t be pill phobia that will drive 
supplement-seeking seniors in search of gummy vites as much as it may be pill fatigue. For the 52 weeks ended April 15 across food, drug and mass (excluding Walmart), SymphonyIRI Group tracked $3.6 billion in vitamin sales, up 5.2%. So the timing is just right for Pharmavite and its launch of 
Nature Made Adult Gummies, which includes a B-complex, calcium, Co-Q10, multi­-
vitamin and vitamins C and D3 offerings.

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