Giant Eagle installs Promotional Display Optimization Solution

2/3/2009

CHICAGO Galleria Retail Technology Solutions on Tuesday announced that Giant Eagle has deployed its Promotional Display Optimization Solution in an effort to streamline and optimize its weekly promotion display planning initiatives.

“To guarantee a satisfying shopping experience, it’s imperative that the merchandising of our in-store displays reflect our weekly promotion plans and that inventories are optimized for each store’s unique demand,” stated Stephanie White, VP sales systems and operations, Giant Eagle. “With Galleria’s solution, we can quickly and easily generate high quality merchandise plans to ensure the right products are displayed at the right stores in the right quantities when customers want them. Because the solution is intuitive and easy to use, we were able to deploy it rapidly and begin achieving a return on investment immediately.”

According to Galleria, Giant Eagle is the only retailer to automate its promotional displays on this scale, which will enable the grocer to create customer-centric merchandise planograms on a store-by-store, weekly basis to ensure the products advertised in its weekly flyers are optimized on the shelf to meet demand. Upon completing a five-month initial implementation in 138 stores, the retailer has achieved significant sales gains all the while reducing end-of-promotion inventory. 

Giant Eagle continues to rollout the solution across its entire enterprise. 

Using Galleria’s automated application, Giant Eagle incorporates store-specific data to optimize end-cap displays, thus reducing out-of-stocks. The speed of the solution allows Giant Eagle to operate efficiently with the ability to produce more than 2,000 planograms per day. Further, the training program developed by Galleria enables team members to become fully fluent with the application very quickly. 

“We are extremely pleased with the immediate success of this project,” commented Kent Smith, senior consultant for Galleria. “Giant Eagle is truly an innovative, fast-paced retailer. The scalability of our merchandising application combined with Giant Eagle’s refined business processes enables Giant Eagle to execute successful, profitable promotions every week.”

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