Giant Eagle launches new campaign featuring employees

PITTSBURGH Giant Eagle will be breaking out a new ad campaign — with the tagline “That’s my Giant Eagle Advantage” — this Thursday, according to a story published in the Pittsburgh Post-Gazette on Tuesday.

The campaign will be tapping into actual Giant Eagle employees and what makes them proud to be members of the Steeltown grocer team. "I've been a butcher at Giant Eagle for 15 years," Giant Eagle’s Andre Rodgers said in one shoot, noting that Giant Eagle merchandises meat cut that same day, according to the report.

All told, as many as five TV spots will be produced, focusing on the pharmacy, the produce and meat departments, and the gas discounts for members of Giant Eagle’s Advantage loyalty program. The commercials will star both Giant Eagle employees as well as actual customers who use double coupons or earn free tanks of gas, the Pittsburgh Post-Gazette reported.