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Gillette, champion swimmer Ryan Lochte team up for 'Get Started' campaign


BOSTON — Procter & Gamble’s Gillette brand has teamed up with World Champion swimmer Ryan Lochte to donate $25,000 to Daytona Beach Speed Swimming — the same swimming club that gave Lochte his start in his swimming career.

As part of Gillette’s global ”Get Started” campaign, this donation is aimed to help inspire young men and demonstrate that with a great start in life, they can achieve their dreams and goals. The Daytona Beach Speed directors plan to use the donation to create an area for dry land training to improve cross training and increase the swimmers’ skills.

Through the “Get Started” campaign, Gillette has partnered with 25 ambassadors from around the world to help them give back to their respective organizations and communities where they received their great start in athletics, and in life. In addition to Lochte, Gillette is also working with such athletes as Tyson Gay (USA, track), Roger Federer (Switzerland, tennis), Sir Chris Hoy (Great Britain, cycling) and others.

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