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Glade inspires shoppers to embrace autumn


RACINE, Wis. -- Glade is embracing the upcoming fall season by partnering with an expert on the psychology of smell and emotion to launch its latest Autumn Collection.

"Of all our senses, smell is most strongly tied to our emotions, yet many don't realize how the feelings we experience on a day-to-day basis are influenced by smell," scent expert Rachel Herz said. "Fragrances are instantly processed through our olfactory bulb, which immediately triggers the part of our brain that evokes emotions. As a result, as soon as we experience fragrances that resonate with us, how we feel and how we interact with the world around us can be transformed."

Understanding the powerful connection between scent and emotion, Glade says it designed each of the three new fragrances from the Glade Autumn Collection – Spiced Apple Magic, Wondrous Autumn Nights and Rich Pumpkin Dream – with complex fragrance blends, like patchouli autumn blossoms, leather and mint to help consumers explore all the season has to offer.

"The Glade Autumn Collection incorporates a versatile palette of fragrances that can help you step out of your comfort zone this autumn and truly embrace the glamour of the season," Herz said. "For example, the leather and mint notes in the Wondrous Autumn Nights fragrance tempt me to pull out my red leather jacket and succumb to the crisp breeze of the season."

Glade says it designed each scent in the new Autumn Collection with all the temptations of the season in mind:

  • Spiced Apple Magic

  • Wondrous Autumn Nights

  • Rich Pumpkin Dream

The Glade Autumn Collection fragrances are now available in multiple formats, including Jar Candles, Automatic Sprays, PlugIns Scented Oils, Wax Melts and Premium Room Sprays, and can be found in the air care aisle of most food, drug and mass-merchandise stores.

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