GSK embraces gummy delivery format

CLIFTON, N.J. — GlaxoSmithKline launched Tums Chewy Delights, bringing to the iconic antacid brand a gummy delivery format. Tums Chewy Delights offers Tums Ultra strength heartburn relief in two new flavors: very cherry and smooth peppermint. One of the last new-format introductions from GlaxoSmithKline — Tums Smoothies — shared growth of 3.9% to $36.3 million in sales for the 52 weeks ended Aug. 10 across total U.S. multi-outlets, according to IRI.

(Click here to view the full category review.)