Guinness to kick off Discovery Series with new lager

LATROBE, Pa. and DUBLIN — Guinness, a brand from Diageo, announced the debut of Guinness Blonde American Lager, which incorporates American hops and Guinness yeast.



The brand's newest beverage is the first release in the Guinness Discovery Series, which showcases a range of "fusion brew" beer options, all of which will be released under the Guinness trademark. The series will release these brews bi-annually, beginning with Guinness Blonde American Lager.



"Beer drinkers' tastes are evolving and people are looking to try different flavors and styles, and we're excited to show what Guinness is capable of beyond the traditional dark stout with Guinness Blonde American Lager," said Doug Campbell, Guinness brand director. "The beauty of this beer is that we're able to produce a characteristically American-style lager, while fusing the standards of quality and taste expected of Guinness with a taste profile and color characteristics long loved by traditional American beer drinkers."



Guinness Blonde American Lager will be available in a 12-oz. bottle 6-pack, with a suggested retail price of $8.99. The beverage will hit shelves in mid-September.