H-E-B gets hip over the weekend with Saturday in-store dance break for heart health


SAN ANTONIO — More than 25,000 Texans, consisting of H-E-B customers and employees, broke out into an impromptu four-minute dance break in support of American Heart Month across H-E-B on Saturday, the grocer announced.

A number of nonprofit and community organizations in each market also joined in the fun and were encouraged to get their hearts pumping by dancing in honor of American Heart Month and Valentine’s Day. “The purpose of the ‘dance break’ was to illustrate how fun and simple fitness can be,” stated Craig Boyan, president of H-E-B. “Health experts recommend that one of the best ways to fight heart disease is by adding exercise to your weekly routine.”

The dance break also was in conjunction with the company’s “Healthy at H-E-B” initiative, a comprehensive, long-term commitment to improve the health of Texans and provide them with fresh, healthy food that is affordable and easy to prepare. “Healthy at H-E-B” includes special offers on healthy food, fitness groups, events and competitions organized around the three critical pillars of health — food, body and life.

“Texas is facing a health crisis,” Boyan said. “The prevalence of obese and overweight adults has doubled in the last two decades. H-E-B wants to reverse this trend and help millions of Texans adopt and stick to a healthy lifestyle.”

After the dance break, customers were encouraged to stay and learn more about protecting and improving their heart health at the free “Second Saturday” screenings taking place in store pharmacies.

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