Hallmark conducts social experiment for Mother's Day

KANSAS CITY, Mo. — This Mother’s Day, Hallmark is urging consumers to do more than just say “I love you" or "Thank you." That’s why the company recently initiated a social experiment asking people to talk about their mothers on camera and describe their feelings beyond the typical expressions.



The company discovered that when those go-to phrases were removed, the love they had for their mothers shined through and they were ready to put those feelings down on paper for Mother's Day. 

 

The emotional results can be viewed on Hallmark’s YouTube channel and shared via social media using #PutYourHeartToPaper.