Hallmark forms Business Connections unit

MINNEAPOLIS Hallmark has developed a new business unit to consolidate the greeting card maker's business-to-business offerings.

Hallmark Business Connections provides organizations with unique business solutions designed to strengthen and manage relationships with employees and customers, Hallmark said.

“Hallmark Business Connections brings more than 100 years of Hallmark heritage and our focus on creativity and innovation into the business arena to help companies better engage their employees and build even deeper relationships with loyal customers, both of which deliver a strong return on investment,” said David Hall, Hallmark North America president. “For 100 years we have helped consumers meaningfully connect with the people who are important in their lives. Now, we will help companies leverage that knowledge through a suite of unique solutions, designed to provide measurable results.”

Such program offerings include:

• Employee Recognition Programs – As recognition is a key driver to enhancing employee satisfaction, improving performance and increasing loyalty, Hallmark Business Connections creates customized programs to help businesses recognize, reward and retain employees that engage and motivate them;
• Health and Wellness Programs – Hallmark Business Connections provides solutions to help businesses achieve their wellness program objectives, working closely with each organization to encourage employees and plan members to adopt healthier behaviors, which drive healthcare costs down;
• Customer Relationship Marketing – Whether an organization is looking to build brand preference, create additional sales, win back a customer or thank a loyal customer, Hallmark Business Connections creates programs designed to attain engagement and loyalty for enhanced business results;
• Sales Programs – Hallmark Business Connections helps organizations achieve revenue goals by providing meaningful incentives that engage and motivate sales teams. These programs have been proven to make a real connection with salespeople, increasing sales and expanding the current market share.

Headquartered in Minneapolis, Hallmark Business Connections has locations in Kansas City, Mo. and Duluth, Minn. For more information, visit HallmarkBusinessConnections.com.