Hallmark names VP, strategic relationships

KANSAS CITY, Mo. — Former Coca-Cola executive Scott Young has joined Hallmark Cards as VP strategic relationships and business development.



He succeeds longtime Hallmark VP Vince Burke, who retires Jan. 31 after more than 30 years with the company.



Young, former SVP for national and regional customers for the Coca-Cola, will be responsible for developing and maintaining strategic business relationships with Hallmark’s largest retailers as well as key mass retail and trade development organizations.



“I’m excited to represent a brand that’s a leader in both the greeting card industry and a wide range of products that help people connect in meaningful ways with each other,” Young stated. “Hallmark works with the best retailers in the nation, and I welcome the opportunity to maintain and broaden the company’s distribution so that Hallmark products can be widely and conveniently available to shoppers throughout the country.”



Before joining Hallmark, Young held various sales leadership roles at Coca-Cola, most recently leading a 300-member sales force handling 1,200 accounts for the soft drink giant. He also has held brand and sales management roles at Procter & Gamble and Monsanto.