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Hallmark offers self-recorded musical cards in time for Mother's Day

4/25/2008

KANSAS CITY, Mo. Hallmark has unveiled its latest innovation for its greeting cards. The company now offers cards that allow the user to record messages into a card, which will then be followed by music.

Recordable Cards with Music allow the sender to record up to 10 seconds of a personal message, which is then immediately followed by a pre-recorded song clip. The message and music play whenever the card is opened. The company is launching the new cards to coincide with Mother’s Day, the third busiest business day for the company.

“Card senders are always looking for ways to tell loved ones how much they care. New Recordable Cards With Music let senders use their own voices to tell their moms exactly how they feel,” said Andre du Broc, editorial director at Hallmark. “There is nothing else like it in the greeting card industry.”

Hallmark offers 15 Recordable Cards With Music in the Mother’s Day greeting card line. For more about new Recordable Cards With Music, and to view and hear a demonstration, visit www.Hallmark.com/addyourvoice.

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