Hallmark rolls out same-sex marriage cards

PORTLAND, Ore. Hallmark is rolling out a new line of greeting cards for same-sex weddings. The company said it made the decision after California passed a law allowing gay weddings, joining Massachusetts and Hawaii.

A Hallmark spokeswoman said the company’s goal is “to be as relevant as possible to as many people as we can.” The four-card line features images like overlapping tuxedos and intertwined flowers but has neutral language inside. One research group estimates there will be an estimated 120,000 same-sex weddings in California over the next three years, providing a large customer base for the cards.