HandStands air freshener company to be acquired by Energizer

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HandStands air freshener company to be acquired by Energizer

By Gina Acosta - 05/26/2016

MIAMI -- A leader in the domestic automobile air freshener segment announced that the company has signed a definitive agreement to be acquired by Energizer Holdings, Inc.


The battery maker is acquiring automotive air-freshener maker HandStands from the private equity firm Trivest Partners for $340 million.


Founded in 1983, and headquartered in Draper, Utah, HandStands is a leading designer and marketer of automotive fragrance and appearance products. HandStands offers products through well recognized brands such as Refresh Your Car!, California Scents, Drive, Bahama & Co., LEXOL and Eagle One, which can be found in drug, grocery, hardware, automotive and other retailers throughout the world. 


“Over the past several years, HandStands has become a leader in the automotive fragrance and appearance markets through consistent organic growth, combined with three highly-complementary strategic acquisitions," said Chris Anderson, HandStands’ CEO. "HandStands and Energizer share a win-win culture, along with a long-term commitment to innovation. These shared traits, combined with the ability to leverage Energizer’s strong consumer insights, industry-leading innovation and global reach, positions HandStands’ brands for continued growth.”


The acquisition is expected to close in the third calendar quarter of 2016. 


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