Harris Teeter takes step toward monetizing big data
CHARLOTTE, N.C. — Harris Teeter on Tuesday announced that it has reached an agreement with Tresata to provide the company with next-generation predictive analytics software, which will improve the way Harris Teeter serves its customers through improved functionality of its mobile application (htmobile), e-VIC program and the newly launched Facebook application by enhancing the user experience.
“With the amount of information about consumers doubling every two years and product options rapidly increasing, our predictive analytics software has tremendous potential for applications that improve identification, product selection, channel efficiency and price discovery for goods and services,” stated Abhishek Mehta, Tresata CEO. “Working with Harris Teeter gives us the chance to prove how this mountain of data that the consumers are readily sharing with the world can be used to benefit them — by providing them better products, at the right time and the best price.”
Harris Teeter will use Tresata’s big data analytics platform to dynamically understand its product, customer and channel behaviors in an effort to provide its customers better value across its online, mobile, social and brick-and-mortar channels.
"Access to insights from this type of dynamic intelligence software will enable us to better understand our shoppers’ buying habits, as well as present us with the opportunity to improve our level of service by giving our customers exactly what they want when they want it," stated Danna Jones, communication specialist for Harris Teeter.
Analytics applications developed by Tresata use Hadoop and enable companies to collect, process, analyze and compute insights that allow for rapid monetization of big data.
As a result of this investment, in the coming months, Harris Teeter shoppers can expect to see highly relevant promotions, increased shopping options and more personalized service that improves both their customer experience, as well as buying power, Harris Teeter stated.