HearAtLast to open at two Wal-Mart locations

TORONTO HearAtLast Holdings, which owns and operates a chain of hearing stores that sells digital hearing aids and testing devices, plans to open two new retail locations in two Toronto area Wal-Marts.

The new locations, which mark the ninth and 10th clinics, are a direct result of the company exercising its option under a master licensing deal with Wal-Mart International. The deal allows HearAtLast to open hearing aid clinics within several Wal-Mart stores throughout Canada.

HearAtLast facilities sell hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners dispense a hearing aid in about an hour.