Hefty announces new odor-control trash bag

LAKE FOREST, Ill. — Reynolds Consumer Products announced the launch of new Hefty Extra Strong large black trash bags, complete with White Pine odor-block technology. The product marks the brand's first odor-control, scented, large black trash bag and the only pine-scented bag on the market, according to the company.



Hefty has a long history in the field of odor-control technology, as the brand offers consumers tall kitchen bags in such scents as Clean Citrus, Lavender Vanilla, Clean Apple, Hawaiian Island and Clean Breeze. The new White Pine scent leads the way in expansion to large black trash bags.

 



“Consumers are looking for effective, odor-controlling trash bags with fragrances that enhance their homes. Our pine scent was created to meet that need,” said Jeff Wilkison, VP marketing, Hefty Brand Products.



Hefty Extra Strong trash bags with White Pine odor-block technology are available in 30-gallon multi-purpose size and carry a suggested retail price of $8.49 for a 28-count package.