Heinz makes foray into cleaning category

6/12/2012

PITTSBURGH — Heinz has introduced a multipurpose vinegar-based cleaner.


Heinz all-natural cleaning vinegar is 20% stronger than traditional distilled white vinegar, the company said. Available in a one-gallon jug, the new product carries a suggested retail price of $3.79.


"For more than 140 years, people have trusted Heinz to bring them only the very best quality in vinegar for a wide range of uses, from cooking and canning to cleaning and household remedies," said Jennifer McGurrin, senior brand manager for Heinz Vinegar. "Now we're happy to offer a formula that¹s specially designed for household cleaning, yet is still a safe, all-natural solution."

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