Helen of Troy unveils Laila Ali styling tool line for multicultural hair


EL PASO, Texas — Helen of Troy has teamed up with four-time world champion boxer Laila Ali to develop a new line of styling tools for multicultural hair.

The Laila Ali line of styling tools is designed specifically for multicultural hair, with multiple heat settings to personalize styling, high heat up to 450 degrees, and ceramic and titanium technology. The line focuses on the concept of natural hair and provides the tools necessary to keep hair moisturized, healthy and free from breakage. The collection includes:



Ionic dryer ($22.99)

The Laila Ali ionic dryer is designed for reliable, everyday use to keep hair looking shiny and frizz-free. There are two heat settings, two speeds and a cool temperature setting for customized styling. The concentrator nozzle and pik attachment make it easy to straighten hair while drying.

Ionic turbo dryer ($24.99)

The ionic turbo dryer uses ionic technology to dry hair fast while keeping moisture and frizz at bay. There are three heat settings to allow for precise styling control, and a cool air setting to set hair in place. The dryer comes equipped with a concentrator attachment to direct air flow from the dryer and a pik attachment for straightening hair while you dry.

Ionic styler dryer ($29.99)

The ionic styler dryer is perfect when you are looking to style, smooth and quickly dry hair. With its infused ionic technology, hair is left moisturized and free from breakage. For optimal styling control, the dryer has three heat settings, as well as a cool setting. The dryer has three attachments to meet any styling needs, including a brush to add body and smooth hair; a fine-tooth comb ideal for fine, short hair; and a wide-tooth comb to use on coarse or thick hair.

Ionic soft bonnet dryer ($44.99)

The ion-infused airflow of this dryer dries hair quickly and efficiently. Its design is perfect for drying roller sets and braids, as well as processing chemical conditioning treatments. The adjustable soft bonnet can accommodate a set of jumbo hair rollers, and the three heat and speed settings allow for styling control. The product comes with a storage case that holds the entire unit, including the power cord.

Ionic salon dryer ($49.99)

This stand-up dryer hydrates hair to retain moisture and keep away frizz. The balanced airflow design of this dryer and its ionic technology provide for an even blow dry. With the dryer’s ion indicator light, consumers can see when the ions are turned on and hydrating hair. The product has two heat settings, a cool setting and a round hood large enough to accommodate a jumbo set of hair rollers.


Ceramic root styler ($24.99)

This root styler has small, 0.5-in. ceramic plates that not only smooth and straighten hair but are ideal for managing new root growth. The small plates also are great for styling flips and curls, and the ceramic technology works to retain moisture and keep hair frizz free. This straightener works well for any hair type or thickness, has multiple heat settings and can reach up to 450 degrees.

Ceramic straightener ($34.99)

The slim and sleek design of this straightener features 1-in. ceramic plates that smooth thick and lively hair with one pass. The ceramic plates straighten even the thickest of hair from the inside out to retain moisture by providing a high, even heat that can reach up to 450 degrees. With its multiple heat settings, this straightener is ideal for any hairstyle or thickness.

Curling irons

Ceramic curl stick ($24.99)

Wrap hair around the three-quarters of an inch barrel and release it for frizz-free, shiny, spiral curls. The ceramic curl stick is clamp-free, so curls are salon quality and left without creases. This iron can heat up to 450 degrees and its instant heat recovery feature keeps it hot after each curl.

Titanium curling iron ($24.99)

With a 1-in. titanium barrel, this curling iron creates long-lasting, frizz-free, medium-sized curls. The iron heats up to 450 degrees and provides a constant, even heat to penetrate hair and retain moisture. The instant heat recovery feature keeps the iron hot, curl after curl. It also features multiple heat settings for styling any hair type.


2-in-1 ceramic styler ($26.99)

This styler can do it all. Use its 1-in. barrel and plates as a straightener or as a flipper-less curling iron. It uses ceramic technology and high, even heat to condition hair and keep frizz away. It can heat up to 420 degrees in 30 seconds, and is guaranteed to stay hot. This product is built to work on any hair type and thickness.

Titanium 3-barrel waver ($29.99)

For long-lasting, frizz-free waves, the titanium 3-barrel waver is the perfect tool. Its titanium technology makes it ideal for any hair type to condition and lock in moisture. The barrels heat up in 30 seconds and can reach up to 450 degrees. The instant heat recovery feature keeps the barrels hot as you style shiny, defined waves for any hair type or thickness.

Conditioning heat cap ($29.99)

The Laila Ali conditioning heat cap works great on any hair type, with a penetrating heat technology that activates deep conditioners and henna treatments to restore damaged hair. After 20 minutes, hair is left soft and manageable. The product features a handheld heat control switch with low, medium and high heat settings to provide versatility. It has an adjustable chin strap for a perfect fit.

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