Henkel launches sulfate-free all Fresh Clean Essentials

WILTON, Conn. — Henkel’s All brand on Monday announced the latest addition to the laundry detergent’s line and a new partnership with author and yoga instructor Hilaria Baldwin. The company is launching All Fresh Clean Essentials, a sulfate-free detergent, with Baldwin supporting the launch.

“As a mindful, multi-tasking mom, Hilaria is the perfect partner to help announce the in-store launch of new sulfate free All Fresh Clean Essentials,” VP All marketing Bridgette Miller said. “As a busy mom with three young children and both a home and business to run, Hilaria embodies an authentic and approachable health-minded lifestyle that more and more families are looking to embrace when choosing products for their home.”

All Fresh Clean Essentials, in addition to being sulfate-free, also is free of dyes and the company said it has the brand’s Active Stainlifters to clean without harshness.

“Living a healthy lifestyle is important to me as I create a nurturing home for my family. From our food to laundry products, I pay close attention to the ingredients we use in our home, and I trust All and its new sulfate-free detergent to help me tackle my family’s worst laundry stains,” Baldwin said.

The product is available in scented and fragrance-free varieties, and retails for $4.99 at such retailers as Walmart, Target and Amazon.com