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Here's how Dollar General plans to win holiday shoppers


GOODLETTSVILLE, Tenn. -- Dollar General is rolling out extended store hours, exclusive digital coupons and online-only discounts to woo holiday shoppers this year.

The retailer has announced that its holiday season plans will begin this week with a special discount for military-affiliated shoppers on Friday, Veterans Day.

To provide customers with additional convenience this holiday season, Dollar General says it has extended permanent store hours for stores across the 43 states it serves. Stores are also scheduled to be open from 7 a.m. to 10 p.m. on Thanksgiving Day and during normal business hours on Black Friday. 

"Dollar General's continued focus to deliver everyday low prices and value continues throughout the upcoming holidays with exciting product offerings, extended store hours, multiple avenues to save in stores and online and opportunities to share our mission of Serving Others," said Todd Vasos, Dollar General's chief executive officer. "As the holiday season highlights our ongoing commitment to serve our customers and communities, we are providing more ways than ever for customers to take advantage of holiday offerings and stretch their holiday budgets."

Four days of deals will kick off Thanksgiving week with specials available from Nov. 20-23. Sales continue during the week with a limited-available buy one, get a second 75 percent off sale on toys, specials on holiday and home décor, Toastmaster slow cookers and digital coffee makers, As Seen on TV products, multi-pack dining gift cards, apparel, paper products and food items.

To provide additional savings during the season, Dollar General is also giving new Digital Coupon subscribers $1 off their first $1 or more in-store purchase.

For online shoppers, there will be free shipping offers and exclusive online-only discounts on orders.

Finally, the retailer has published its 2016 Dollar General toy collection online here.

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