Hi-Tech's spokeswoman Holly Holm to help promote latest diet aid launch

NORCROSS, Ga. - With the launch of the upcoming diet product Ionamin from Hi-Tech Pharmaceuticals, many retailers and online merchants are getting ready for the planned muli-million dollar ad blitz that is planned for the weight loss product with its spokesman MMA World Champion Holly Holm. "Our vision is to change the way people think about weight loss," said Jared Wheat, Hi-Tech's president and CEO. "People are really fed up because they are bombarded with hyped products, fad diets, that overpromise and underdeliver," he said. "Ionamin breaks through the clutter with straight talk, an honest voice, saying that losing weight is hard work, but with Ionamin in your corner you can win the battle of the bulge."

 

Ionamin is backed by two clinical studies — one showed an increase in the metabolism by 22% in 45 minutes and the second study showed Ionamin users lost 208% more weight and 385% more fat than placebo, Hi-Tech reported. The results seen with Ionamin were compared by Hi-Tech researchers to previous studies on ephedrine — finding Ionamin 66% stronger than 30 mg ephedrine and 152% stronger than 10 mg ephedrine.

 

Ionamin works by mimicking the effects of endogenous catecholamines such as epinephrine, norepinephrine and dopamine. The principal mechanism of its action relies on its indirect stimulation of the adrenergic receptor system, which is part of the sympathetic nervous system, by increasing the activity of noradrenaline at the post-synaptic a- and ß-receptors. Ionamin has indirect sympathomimetic effects and due to its ability to cross the blood brain barrier, it is a CNS stimulant similar to ephedrine and other stimulants as it releases noradrenaline and dopamine.