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Hot Beauty products at NACDS Total Store Expo 2014 - Part 3



If you know the concept behind Toms footwear, then you definitely understand the mission of SoapBox.

The concept is simple: If you buy one, then the company gives one to a person in a need. 

The company is currently in the process of launching within the drug channel and offers 24 SKUs in the line, which includes bar soap, body wash, lotion and liquid hand soap. Prices range from $2.99 to $4.99.

For example, with a single purchase of its liquid hand soap, the company will highlight to the consumer that it provides one month of clean water to a child in need through RainCatcher, an organization it has partnered with.


OKU Daily Skin Check

The new OKU Daily Skin Check by mySkin brings skin diagnostics into the hands of consumers.

The device will retail for $250 and can provide targeted solutions for acne, anti-aging and skin health.

How it works: After downloading the app, you place the device onto your skin, and the device measures physiology around the skin and communicates with the app. For example, if you are battling acne, you can place the device on a blemish and the app can tell you how long until the blemish heals and how to prevent future blemishes, as well as recommend acne-fighting products from a database comprised of about 150,000 products.


MD Hair

A practicing physician for more than 20 years specializing in women’s health, aesthetics and anti-aging medicine, Susan Lin has developed MD Hair to help consumers battle accelerated hair loss.

Looking to expand into the drug channel, MD Hair is promoting its MD Nutri Hair one-capsule daily supplement designed specifically for female thinning hair and its MD Hair Restoration System. The MD Hair Restoration System is a two-step daily leave-on process that includes a follicle activator and follicle energizer. 

There’s also MD Scalp Essentials with natural almond and plant extract to be massaged into the scalp to help reduce scalp congestion.


Smile Shield

It’s not a whitener. It’s just as the name suggests — a shield. That’s right. 

Smile Shield creates an invisible barrier across the surface of your teeth to help shield them from stains when having that cup of coffee or glass of wine. The 100% natural stain blocker is applied to the upper and lower teeth before drinking coffee or red wine. The formula dries almost instantly and forms an invisible barrier to seal out stains. It also can be used after applying whitening strips or a professional whitening treatment to help maintain a bright smile. The product is looking to launch in December.


Vigilant's Rainbow toothbrush

Vigilant is looking to bring new innovation to children’s oral care with its new smart toothbrush designed specifically for little ones.

Connected via Bluetooth Smart, the new Rainbow helps children learn the right brushing technique recommended by dentists. It combines high-tech and fun, and brings gamification to the oral care aisle.

With its motion and 3-D sensors, Rainbow is a manual toothbrush that tracks brush positions and movements inside the mouth, while the app is guiding the brusher. It also incentivizes children through the interactive phone/tablet game that models the proper brushing behavior. The new Rainbow toothbrush retails for about $49 and comes with an extra toothbrush head.

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