Huggies launches jeans diapers

DALLAS Kimberly-Clark has introduced a limited-edition denim-inspired diaper for its Huggies brand.

Huggies Little Movers jeans diapers are available nationwide from June to July. The jeans diapers were first launched in Israel in 2007 and expresses personal style, Kimberly-Clark said,

The release of the diapers will include a comprehensive integrated marketing program, including fashion shows, celebrity partnerships, social media, public relations, digital and e-commerce partnerships, TV, mall and Internet advertising, as well as highly visible and unique in-store displays and cross promotions.

"Jeans have always been a Mommy fashion must-have, but now it's time for their little ones to steal the style," said Stuart Schneider, senior brand director of Huggies. "The design helps babies stay trendy while keeping dry with the same revolutionary design and proven leakage protection that moms have come to know and trust from the Huggies brand."

Huggies jeans diapers are available in three sizes, from size 3 (16-28 lbs) through size 5 (over 27 lbs) for a manufacturer's suggested retail price of $9.59 for a jumbo pack and $19.99 for a big pack (diaper count varies based on diaper size).