Hy-Vee, iMedicare partner on comprehensive compare report


NEW YORK — Hy-Vee and iMedicare on Wednesday announced a new service that serves up a consolidated Medicare Part D plan comparison report for seniors. 


“We are thrilled to announce our collaboration with iMedicare,” Bob Egeland, Hy-Vee’s VP pharmacy, said. “We believe this new platform will give our pharmacists the ability to better assist our patients and deliver an even higher quality of care.”


“Our fundamental belief at iMedicare is that the community pharmacist is central to each patient’s care," Flaviu Simihaian, iMedicare’s CEO, said. "By empowering the pharmacist with intuitive technology tools that integrate in their workflow it saves time and frees up the pharmacist to help more patients every single day.” 


Hy-Vee pharmacists will use iMedicare, a Web and mobile platform, to identify Medicare Part D plans specific to each patient and therapeutically equivalent alternatives that are covered by the patient’s insurance plan. Hy-Vee will offer the drug plan comparisons as a free service to its pharmacy customers.


Medicare open enrollment starts Thursday, Oct. 15.

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