Hy-Vee selects Nielsen as preferred analytics provider

NEW YORK - Nielsen and Hy-Vee announced Thursday that Nielsen will be the supermarket chain's preferred measurement provider for retail and consumer information. 

 

"We are thrilled that Hy-Vee has chosen Nielsen to supply them with the most comprehensive consumer data available," stated Rob Hill, EVP, retail services. Nielsen. "Hy-Vee's continued commitment to learning about today's consumer and their purchasing behavior is clearly demonstrated with this Nielsen alliance."

 

The expanded retail partnership will be the cornerstone of Hy-Vee's newly developed Business Insights team and will support ongoing business strategies. Hy-Vee will now have Nielsen tools available to push for more accurate accountability of its marketing dollars in an increasingly digital and personalized marketing world, Hy-Vee stated. Hy-Vee will utilize Nielsen's Answers on Demand platform as its primary solution to more quickly and efficiently deliver performance-based insights in an integrated, single tool.