Iams Naturals gets a boost with two new products

MASON, Ohio — Procter & Gamble announced that its Iams pet food brand has launched two new Iams Naturals products.

Iams Naturals, which launched in 2007, now features sensitive naturals and simple and natural formulas, the company said. To mark the launch, Iams has debuted two television commercials to underscore the expansion of the line that feature a "spokesdog" named Spike.

Iams Naturals recipes are available at pet specialty stores, mass retailers and grocers nationwide. For more information, click here.