Ice Breakers Duo makes market debut


HERSHEY, Pa. — Hershey recently expanded its Ice Breakers line.

New Ice Breakers Duo mints combine a sweet, fruity taste with the brand's signature cooling crystals, the company said. The mints, which includes raspberry and strawberry flavors, now are available at retailers nationwide in 1.3-oz. containers.

As part of the launch, the Ice Breakers brand has launched the "Duo It Better" challenge on Facebook, which invites fans take part in four different activities to identify their "personality duality" through an interactive application. In addition, Ice Breakers also is providing fans with access to three exclusive Pandora radio stations: Ice Breakers Duo Sweet Station, Ice Breakers Duo Cool Station and Ice Breakers Duo It Better Station.

"Ice Breakers Duo mints offer fans the best of both worlds with a delicious and invigorating fresh breath experience that pairs a sweet, textured fruity side with a cool, smooth minty taste," Ice Breakers spokeswoman Anna Lingeris said. "We're excited to bring this duality to life through a special partnership with Pandora and an interactive Facebook app that gets fans involved by taking a look at both the sweet and cool sides of their personalities."

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