Imagine That to deliver on-the-go health experience

NEW YORK — Imagine That, a newcomer to the food and beverage industry, is launching a line of shelf-stable beverages that provide the same "goodness" as whole fruits and vegetables, according to the company. Each single-serve beverage contains a whole day's worth of vegetables and fruits.

 

Imagine That is made using a new process that dries whole fruits, vegetables and vegetable juices into a powder that retains most nutrients, as well as aroma and color, the company said. The powder then blends seamlessly with water for a smooth taste.

 

"We set out to help consumers thrive by providing great taste, tremendous value, and high nutrition integrity in an unforgettable way," said a company spokesperson. 

 

Imagine That will retail for $4.00 and will be available in six flavors: Mixed Berry, Cherry Lemon, Strawberry Banana, Peach Mango, Creamy Orange and Chocolate Cherry. Beginning Nov. 1, the company will offer free 1-oz. sample shots exclusively at DrinkImagine.com. A national retail debut is expected in the first quarter of 2015.