Innovation helps depilatories segment grow

The most recent numbers show that sales of depilatories continue to be on the rise, which actually comes as little surprise given not only the time of year, but also the innovative products hitting the market.


Sales of depilatories rose about 8% to more than $31 million during the 12 weeks ended June 10 at food, drug and mass (excluding Walmart), according to SymphonyIRI Group.


As previously reported by Drug Store News, manufacturers are churning out products that aim to provide longer-lasting results, have a pleasant fragrance and bring the spa experience into the home.


The article above is part of the DSN Category Review Series. For the complete Hair Removal Sell-Through Report, including extensive charts, data and more analysis, click here.