Innovative Products touts head lice prevention during summer months

EAST MEADOW, N.Y. — Innovative Products on Tuesday showcased its Gotcha Covered preventive solution for head lice. Gotcha Covered offers a non-toxic range of lice prevention products for parents who are concerned about preventing an infestation of lice in their children’s hair. 

“Lice know no geographical boundaries, and we know that parents everywhere need to feel confident their children will be free of head lice all year-round at both school and camp,” the company said. “The issue tends to get more attention during the school year; however, parents should remain diligent during the summer months, as kids are swapping baseball caps, sporting equipment and are more closely interacting during the summer.” 

Gotcha Covered offers a shampoo, conditioner, leave-in detangler, styling gel and a surface spray. The suggested retail price is $9.99.  

Gotcha Covered is now available online at drugstore.com and Walgreens.com, the company announced, and also is available online at HBAProducts.com, as well as at Dexter Pharmacy, Ehrhardt Pharmacy, HomeTown Pharmacy, People’s Pharmacy and Value Drugs.