Instinct introduces Raw Boost, Frozen Raw Bites


ST. LOUIS — Instinct is expanding its portfolio to include two new products.

Instinct Raw Boost kibble integrates Instinct's unique freeze-dried raw formulas with its grain-free kibble, while the Instinct Frozen Raw Bites raw product that provides pet parents the convenience of a simple "scoop and serve" form of feeding and thaws in minutes.

Instinct Raw Boost is available in three protein formulas for dogs: chicken, duck, and venison, as well as two protein formulas for cats: chicken and duck. The Instinct Frozen Raw Bites are available in four protein formulas — chicken, beef, duck and lamb — for both dogs and cats.

"Our No. 1 priority is healthy, happy pets and we're continually providing solutions to pet parents that are high in protein and free of fillers," Instinct senior brand manager Eric Emmenegger said. "The benefits of feeding raw are transformational. Through consumer feedback we receive, we've heard stories from pet parents who were at the end of their rope trying to find a food that their pets could eat. By switching to a raw diet, many saw substantial changes in their pet's well-being. Our new Instinct Raw Boost kibble and Raw Bites simplify feeding raw for pet parents, providing pets the complete and balanced nutrition they need and the great taste they crave."

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