Inventure Foods introduces new frozen fruit product

PHOENIX — Inventure Foods, marketer and manufacturer of specialty food brands, on Wednesday introduced Radar Farms Fruit Plus Vitamins, a fortified whole frozen fruit product. The new product builds on vitamins that occur naturally in whole strawberries, blueberries and blackberries and adds five additional vitamins.

"Frozen berries are a staple in most households because they offer the perfect combination of great taste, convenience and nutrition all at once," said Dan Hammer, SVP and general manager of frozen division at Inventure Foods. "Strawberries, blueberries and blackberries, in particular, provide a healthy dose of fiber, potassium and vitamin C. However, Fruit Plus Vitamins boosts the nutritional value to a whole new level, without altering taste. It's a product that may revolutionize homemade smoothies and fresh fruit snacking, and we're excited to introduce it to consumers this summer."  

The Fruit Plus line is available in strawberries & blueberries, as well as mixed berry blend, which contains strawberries, blueberries and blackberries. It is available for purchase in select markets for a suggested retail price of $7.99 for a 21-oz. package.