CHICAGO Further expanding its ongoing efforts to bring high-value consulting and strategic advisory services and solutions to its clients worldwide, Information Resources Inc. introduced two senior partners within the IRI consulting and innovation practice.
Krishnakumar (KK) S. Davey, Ph.D. and Ed See will lead growth initiatives within the IRI consulting and innovation practice, focused on developing and applying next generation analytic marketing capabilities to solve a variety of client business problems and provide the critical strategy, insight, and direction to IRI’s wide range of consumer packaged goods retailer and manufacturer clients. Both professionals will take client leadership roles in many of IRI’s key accounts to develop the required framework, supporting capabilities and the right talent for delivering an entirely new level of influence and advice that leverages IRI’s unique assets, including its predictive analytics, deep consumer and shopper insights and enabling technologies.
“Many of our clients are looking to IRI for that next level of Insight—with a capital ‘I’—to help them drive their business forward,” said the division's president Thom Blischok. “IRI is eager to help support this shift and KK and Ed bring tremendous experience to IRI that will directly translate into an improved ability to help our CPG, healthcare and retail clients better understand and ultimately serve their consumers and shoppers. The combination of Ed and KK’s significant experience combined with IRI’s collection of capabilities bring to bear a powerful force to drive next generation thinking and action that can directly convert to increased revenues for our clients.”