IT Cosmetics debuts co-branded makeup brush collections at Ulta

JERSEY CITY, N.J. — IT Cosmetics and Ulta Beauty have inked an exclusive partnership and launched a first-of-its-kind makeup brush co-brand, IT Brushes for Ulta.



IT Cosmetics partnered with Ulta to craft an exclusive offering of three distinct makeup brush collections, featuring a total of 56 custom-cut brushes plus nine brush sets. The brushes collections are 100% cruelty free and animal free.



"Ulta Beauty's collaboration with IT Cosmetics is a best in class example of our commitment to collaborating with the top beauty brands to deliver our customers innovative and exclusive products only we can offer," stated Janet Taake, chief merchandising officer, Ulta Beauty.  "IT Brushes for Ulta boast the exceptional design and superior quality making them an essential beauty must-have that will surely excite our guests."



The IT Brushes for Ulta collection can be experienced in-store at the new IT Brush Boutique in stores, as well as online through a dedicated microsite brand page featuring enhanced video content, tips and education.



The brush collections: the Airbrush Essentials Collection, the Live Beauty Fully Inspired Collection and the Velvet Luxe Blurring Collection. The full brush assortment features a total of 56 custom-cut brushes from foundation paddle brushes to powder kabukis, plus nine signature travel brush sets designed to suit every need. The newly installed, fully lit IT Brush Boutiques will also be comprised of special endcap fixtures where the top 12 "Must-Have" brushes will be featured and promoted.



The full IT Brushes for Ulta assortment is now available in 500-plus stores, as well as online. A more limited assortment of the collections' top 12 "must-have" brushes will be available in select locations nationwide.